In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients.
This week, meet Leonard Greenberger, a senior counselor who heads up AKCG’s Washington, D.C.-area office and provides strategic planning and spokesperson training services, with a special expertise in working with 501(c) organizations in the energy, science and construction sectors. Learn more about Leonard below.
What brought you to the communications field?
It’s in my blood. My paternal grandfather owned movie theaters (interesting fact: Paul Newman worked as an usher at one). My father spent his career in newspaper advertising. My brother is a broadcaster. I tried engineering in college because I was pretty good at math and science, but it didn’t take.
Where are your area(s) of expertise in communications?
Crisis and risk communication, especially when they apply to community engagement. And more broadly, helping scientists, researchers and other technical experts communicate with non-technical audiences. I like to think that my engineering coursework wasn’t a complete waste of time.
What drew you to the AKCG team?
I got to know Anne and Jerry, the firm’s founders, many years ago when both of our firms belonged to a now-defunct network of independent PR agencies. Since then, I’ve stayed in touch with Chris and Mike. I’ve always admired the firm’s work and philosophy. When the opportunity came to join AKCG and help it grow, especially in Washington, D.C., I jumped at it.
So, AKCG has grown into the D.C. area. What role do you serve there?
I spend part of my day counseling the firm’s existing clients in and around South Jersey. But my main role will be to build our business here, especially among trade associations and professional societies.
What do you do when you’re not in the office?
My fiancé and I have eight kids between us, ranging from nine years old to 26. And we welcomed our second grandchild not quite two years ago. That keeps me busy. When I have time, I like to run, read, and relax. I also have a passion for aviation, so I love to travel – the farther, the better.