AKCG Accelerator
Every organization has a story to tell, and at AKCG, we are passionate about telling those stories. AKCG Accelerator is our firm’s proven approach to bottom-line driven media relations.
A Proven Approach
Accelerator is AKCG’s proven approach to building positive reputations. The program combines bottom-line-driven media relations with strategic social and owned content to support reputational goals. AKCG’s team of expert PR strategists discover and tell the stories that help drive brand awareness, amplify your voice and position yourself among your most important stakeholders.
How It Works
Through the AKCG Accelerator program, we streamline the onboarding process to ensure we are working right away and starting to generate the right results as quickly as possible.
A dedicated account team works in partnership with each client to design a public relations program that land the results our clients need to influence audiences and change behaviors. Leaning on our proven process and deep bench of media relations practitioners, we approach each engagement with strategy, creativity and persistence.
AKCG’s public relations practitioners are storytellers and news junkies. Our track record of success includes earned media placements for clients across a wide spectrum of media. Whether we are targeting a national nightly news program, regional newspaper of record, key trade publication or niche industry podcast, AKCG’s media relations experts are well versed in the media landscape and know how to expertly target a pitch to reach your most important audiences.
Our approach to social and owned content is grounded in reputation strategy. We use these channels to reinforce how your organization is perceived by the people who matter, supporting earned media while advancing a clear, consistent brand story over time.
Framework
During onboarding, AKCG works to acclimate to your organization and voice. We develop PR Plans with measurable objectives that help illustrate how public relations support your organization’s business goals.
Elevation
As our engagement continues, our media relations specialists develop story angles that are organization focused and newsworthy. We do not seek publicity for publicity’s sake. Instead, we craft compelling pitches, news releases and other deliverables designed to underscore your business’s key messages and appeal to a wider external audience.
We lean on our industry and market-specific media contacts, constant media monitoring and trendspotting to deliver organization-focused stories to the right reporter, at the right outlet, and at the right time.
We also develop strategic digital content and social media content designed to underscore key messages while engaging online audiences.
Alignment
During the onboarding phase, we build a solid foundation for a partnership with our client. We stay close with our partner clients to ensure that we remain aligned with our goals, objectives and strategies.
Our media relations practitioners are constantly testing and evaluating our media strategies and are persistent in our pursuit of success. We approach our media relations engagements with a degree of flexibility, as is needed in the rapid, 24/7 news cycle.
Standing Solid
Throughout an Accelerator program, our team maintains a close partnership with the client. Our skilled media relations practitioners support clients during media interviews and deliver creative story angles to help your organization earn a steady drumbeat of media coverage.
Contact AKCG to Learn More
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News
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Case studies
Learn About Our Work
Through a targeted feature-story series in a regional newspaper of record, helped client Trinity Health Mid Atlantic elevate its subject-matter experts and secure their positions as thought leaders in quality, compassionate care. (This campaign earned Best In Show honors from Philadelphia PRSA.)
Senior living provider Wesley Enhanced Living and AKCG teamed up to promote a campaign called “WEL Wishes,” offering senior residents memorable, unexpected and media-friendly experiences, from going skydiving and driving go-carts to singing opera and becoming a firefighter for a day. The program has secured media attention, driven new resident inquiries and positioned WEL as a thought leader across the region.
Philadelphia nonprofit Ralston Center partnered with AKCG to successfully launch a robust public service initiative, driven by primary research, to enable older adults to thrive in their communities. The initiative engaged dozens of community partner organizations, elected officials, other supporters and many of the seniors the initiative aims to help and has expanded Ralston’s profile in the crowded landscape of community service organizations.