In our Meet the Team series, we’re excited to spotlight the dedicated AKCG team members serving our valued clients. This week, meet Taylor Madison, an associate member of the firm's media relations practice. Taylor supports energy and senior living PR [...]
PR Firm
On its own, securing news coverage through media relations tactics, whether through a broadcast clip, a print story, or a radio segment, is a win. However, there are various ways that these hard-earned clips can and should deliver value beyond [...]
Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications. This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a nuanced understanding [...]
I could feel the energy even before I entered Atlanta’s cavernous Mercedes-Benz Stadium. Thousands of people danced, screamed, ate, drank and celebrated the dawn of a new season. But they weren’t there to cheer on football’s Atlanta Falcons in a [...]
Higher education institutions are looking for ways to connect more directly with the people who live near campuses. A creative solution to gain interest from a new audience is partnering with nearby senior living communities. Senior living communities, in turn, [...]
Independent schools face numerous challenges that can potentially disrupt their operations and reputation. From staff turnover, employee misconduct, cyber-attacks and more, schools need to be prepared to effectively manage and mitigate the impact of these crises. Developing a foresighted crisis [...]
In our Meet the Team series, we’re excited to spotlight the dedicated AKCG team members serving our valued clients. This week, meet Meaghan Airey, an associate who is a member of the firm’s media relations practice. Meaghan supports the firm's [...]
Many of us resonate with the overwhelming feeling of comfort that fills us when we receive a phone call from a loved one or friend. During some of our most challenging moments, that call is enough to remind us that [...]
Colleges and universities are increasingly recognizing the importance of effective media relations strategies. Educational institutions can significantly increase brand awareness and visibility by leveraging public relations tactics, thought leadership strategies, and impactful storytelling to targeted outlets. What is PR [...]
The Power of Bylined Articles in PR: Amplifying Your Organization’s Influence and Thought Leadership
[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.10.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]In today's fast-paced digital landscape, PR professionals face the challenge of capturing audience attention amidst the constant [...]