In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives, enhancing reputation [...]
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Within the evolving landscape of higher education, marketing teams play a pivotal role in promoting their institutions by shaping the brand’s narrative and engaging with a wide range of audiences. These teams are often responsible for many tasks, from crafting [...]
Hospitals and other healthcare providers face unique public relations and media relations challenges. With a range of stakeholders, from patients to insurers, employees, and more, hospitals and healthcare providers must communicate effectively about their services and operations to ensure the [...]
AKCG – Public Relations Counselors received the coveted top honor “Best in Show” award at the Philadelphia Chapter of PRSA’s 54th Pepperpot Awards on December 6. The firm also earned five additional awards across various categories. The Public Relations Society [...]
The end of the year is naturally a reflective time. I, for one, look back at the work we’ve completed for our valued clients and look toward the future with a refreshed outlook. And for many organizations, the end of [...]
While life is starting to return to normal and businesses have begun to resume regular operations, many workplaces are remaining virtual for the foreseeable future. Working from home has been an adjustment for most companies, especially when it comes to [...]
AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts. Take a look at what some of our recent [...]
Clients pay public relations agencies for many reasons, such as delivering results through a media relations plan, thought leadership strategy, developing messaging ahead of or during an issue or preparing spokespersons in advance of an interview. But, do our clients pay us to [...]
In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR shares his outlook on the communications landscape of 2021. I’ve had the pleasure of contributing to these Outlook articles for the better part of a decade now, and I’ve always [...]
In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR and John Moscatelli, APR, Fellow PRSA provide a roadmap to reopening. Returning to physical offices is a sensitive and pivotal decision fraught with reputational risk. Planning can help. By Chris Lukach, APR, [...]