A great story needs the right angle, and Sam Deeney knows how to find it. As an associate at AKCG, she supports the firm’s proactive public relations practice, running public relations campaigns designed to build the reputations of clients in senior living, aging services, higher education, and K-12 independent schools.

Media Relations From Start to Finish

As a media relations practitioner, Sam has experience executing media relations campaigns from start to finish. She crafts newsworthy story angles that support her clients’ bottom-line goals and secures meaningful media coverage in respected outlets across the country.

Earned Media Coverage

Sam has generated a portfolio of earned media coverage in outlets such as USA Today, AARP, and People.

Education & Leadership

Sam graduated from Rowan University with a dual degree in public relations and advertising, and minors in journalism and sports media and communications. During her time at Rowan, she served as president of AJF-PRSSA, the student chapter of the Public Relations Society of America. As a senior, she also won the Anthony J. Fulginiti Gold Medallion, a prestigious recognition awarded to one Rowan student annually for leadership and community service efforts. In 2025, Sam received the Anne Sceia Klein Award for Professional Promise from the Philadelphia Chapter of PRSA.

Professional Involvement

Sam is a member of the Philadelphia Public Relations Association and leads the College Relations Committee, which connects local college students to Philadelphia-area public relations professionals. She is also a member of the Public Relations Society of America and recently completed Public Relations Institute, a skill and leadership development program for Philadelphia-area public relations professionals.