In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives, enhancing reputation [...]
Senior Living
In senior living, misconceptions can be customary, often fueled by outdated stereotypes or misinformation. Multiple myths exist between “senior living facilities are for old people” and “senior living will limit my freedom.” As senior living communities try to dispel these [...]
At AKCG, we work with senior living communities throughout the country. This isn’t hyperbole – we literally do everything from work with what many would term traditional senior living organizations in the Philadelphia area to a pair of progressive Zen-inspired [...]
Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications. This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a nuanced understanding [...]
Higher education institutions are looking for ways to connect more directly with the people who live near campuses. A creative solution to gain interest from a new audience is partnering with nearby senior living communities. Senior living communities, in turn, [...]
[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.23.4" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"]In the senior living industry, standing out from the crowd is essential. With so many providers vying for attention, it can be [...]
Senior living communities serve varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling points that [...]
2020 continues to present the world with many monumental challenges, but none have been more impactful to the senior living industry than the COVID-19 pandemic. Early on in the pandemic, as information about the virus and best practices for infection [...]
In responding to the pandemic, senior living providers have had to ramp up communications with so many audiences — state agencies, regulators, hospitals and families, among others. But one audience too often is overlooked, and that audience is, without question, [...]