Thought Leadership

[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" admin_label="Text" sticky_enabled="0"]Higher education institutions have never had more stories worth telling. Faculty members are conducting groundbreaking research, students are launching [...]

Stories are one of the most valuable assets for communication teams.  In senior living organizations, stories populate social media platforms and websites. Narratives inspire prospective residents, families, and investors, demonstrating that selecting your community over the competition is the right [...]

School is in session, and social media feeds are filled with first day-of-school posts. In a single scroll, you might see students from a variety of schools – each certainly different, but next to competitors, may look similar.  Prospective families [...]

[et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]PR professionals today face the challenge of capturing audience attention amidst the constant avalanche of information we [...]

If the higher education community is feeling a little déjà vu, it may be because for the second time in eight years, Republicans control all three branches of our federal government. This new policymaking landscape may lead to changes in [...]

Colleges and universities are increasingly recognizing the importance of effective media relations strategies.  Educational institutions can significantly increase brand awareness and visibility by leveraging public relations tactics, thought leadership strategies, and impactful storytelling to targeted outlets.   What is PR [...]

[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]In the senior living industry, standing out from the crowd is essential. With so many providers vying for attention, it [...]

Senior living communities serve varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling points that [...]

The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of [...]

Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come [...]