The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of [...]
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AKCG – Public Relations Counselors, a national strategic firm based in South Jersey, earned six awards, including two first-place finishes at the 52nd annual Pepperpot Awards, hosted by the Philadelphia Chapter of the Public Relations Society of America (PRSA). The Pepperpot Awards recognize the most [...]
There is no doubt 2020 has been a year for the books. The beginning of the year looked promising. The possibilities seemed endless. To help me gain more new-business insight and learn what agency principals want from emerging leaders, I attended [...]
2020 continues to present the world with many monumental challenges, but none have been more impactful to the senior living industry than the COVID-19 pandemic. Early on in the pandemic, as information about the virus and best practices for infection [...]
AKCG – Public Relations Counselors (AKCG) was recently named to Forbes’ inaugural list of America’s Best PR Agencies 2021. The distinction recognizes 200 outstanding public relations firms across the country, based on peer- and client-reviewed criteria. To develop the list, Forbes partnered with market research [...]
In the age of coronavirus, virtual meetings are quickly becoming the norm – including for public meetings designed to engage with local communities near active industrial site remediation projects (known as Superfund sites at the federal level). When the virus [...]
Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come [...]
“I want our news to run in The New York Times.” Raise your hand if your organization’s leaders have ever asked this of you. Leaders zoned in on the pulse of an organization may view all of the company’s news – from [...]
In responding to the pandemic, senior living providers have had to ramp up communications with so many audiences — state agencies, regulators, hospitals and families, among others. But one audience too often is overlooked, and that audience is, without question, [...]
The communications landscape during the continuing COVID-19 crisis has been one where expectations for transparency are higher than ever before. It has been vital to regularly update and communicate with key audiences to keep them informed during this frequently evolving [...]