Higher Education

How Colleges and Universities Can Build a Successful Media Relations Strategy

[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" admin_label="Text" sticky_enabled="0"]Higher education institutions have never had more stories worth telling. Faculty members are conducting groundbreaking research, students are launching [...]

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Staying Knowledgeable and Prepared: Advice for In-Person Media Opportunities

This summer, I staffed an in-person media opportunity on a college campus. A broadcast journalist was coming to campus to report on an exciting initiative, and I headed down to provide ground support to the reporter and client.  At the [...]

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Higher Education Communicators Prepare for One-Party Rule

If the higher education community is feeling a little déjà vu, it may be because for the second time in eight years, Republicans control all three branches of our federal government. This new policymaking landscape may lead to changes in [...]

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How to Approach Media Relations for Colleges and Universities

A college campus is ripe with stories and good ones at that. Take a walk through the halls of an academic building and you’ll encounter revolutionary ideas from a brilliant professor. The dorms may house incredible students breaking barriers while [...]

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Media Relations Strategies that Amplify Partnerships Between Senior Living and Higher Education

Higher education institutions are looking for ways to connect more directly with the people who live near campuses. A creative solution to gain interest from a new audience is partnering with nearby senior living communities. Senior living communities, in turn, [...]

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Building a Thought Leadership Campaign: Strategies for Higher Education Institutions

Colleges and universities are increasingly recognizing the importance of effective media relations strategies.  Educational institutions can significantly increase brand awareness and visibility by leveraging public relations tactics, thought leadership strategies, and impactful storytelling to targeted outlets.   What is PR [...]

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