When a story needs to land in a hard-to-reach, national outlet, Adam Dvorin is the one who gets it there. As Vice President, he leads AKCG’s earned media strategy, giving expert media guidance to the firm’s bench of media relations specialists.
Breaking Through National & Elite Media
Adam has a knack for breaking through hard-to-reach, elite, and national media outlets. He has secured valuable coverage for clients in outlets like Forbes, USA Today, ABC News, the New York Times, and the Wall Street Journal, among many others.
Track Record in Senior Living & Education
Adam has an extensive track record of securing top-tier media coverage for clients in the senior living and education spaces. As AKCG’s lead media relations strategist, he brings creativity, deep knowledge of the media landscape, and a winning attitude to the practice. Under his strategic direction, AKCG’s media relations practitioners engage in smart media relations that reach the right audiences while underscoring clients’ bottom-line goals.
At AKCG, Adam has helped account teams in the education and senior living sectors maintain consistent success for clients. He has overseen top-tier placements in outlets such as the Wall Street Journal, CBS Evening News, and the Washington Post, as well as trade publications like the 74 Million, University Business, and McKnight’s Senior Living.
Background in Crisis-Era Healthcare Media Relations
Adam joined AKCG from a prominent New Jersey communications firm, where he served as vice president of media relations. During his time there, he quarterbacked intensive media relations programs for high-profile healthcare entities during the COVID-19 pandemic. Adam engineered placements with outlets such as CBS News, CNN, MSNBC, and Fox Business, along with regional outlets throughout the New York, Philadelphia, and New Jersey media markets. Before that, he spent more than two decades with another New Jersey firm.
Education & Involvement
A graduate of Rowan University, Adam currently serves as a Past Presidential Advisor of the Philadelphia Public Relations Association. He is also an adjunct public relations instructor at Temple University’s Klein School of Media and Communication.
Personal
A resident of Philadelphia, Adam and his wife, Ellyn, have two daughters, Maya and Rachel.
Contact Adam to learn how AKCG’s earned media strategy can secure the national and top-tier coverage your organization needs.
