How to Be Persuasive: Executive Presence & Nonverbal Communication When a superintendent addresses concerned families, a senior living executive responds to a reporter, or a university leader faces public criticism, trust can rise or fall within seconds. How to be [...]
Media Relations
A brand image is the public's overall view or perception of an organization. It develops through decisions, daily interactions, public messages and the reputation people share with one another. At AKCG, we believe that learning how to build a brand [...]
[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" admin_label="Text" sticky_enabled="0"]Higher education institutions have never had more stories worth telling. Faculty members are conducting groundbreaking research, students are launching [...]
Your reputation is among your most valuable assets. Significant work goes into building and managing reputations. It requires time and effort to preserve the positive attitudes your most important stakeholders hold for your organization. The value of this work and the results [...]
This summer, I staffed an in-person media opportunity on a college campus. A broadcast journalist was coming to campus to report on an exciting initiative, and I headed down to provide ground support to the reporter and client. At the [...]
In 2025, AKCG media relations practitioners served clients from coast to coast, earning media coverage that has the power to shape reputations, change behaviors and influence attitudes. The stories we placed helped independent schools stand out in crowded marketplaces by highlighting the impressive students and faculty who bring the campus alive. We supported senior [...]
Stories are one of the most valuable assets for communication teams. In senior living organizations, stories populate social media platforms and websites. Narratives inspire prospective residents, families, and investors, demonstrating that selecting your community over the competition is the right [...]
Kenneth Hilario, Account Manager at AKCG, shares valuable tips for public relations professionals looking to secure placements for their clients. Before Kenneth joined the world of PR, he spent years as a business reporter, picking up his own best practices [...]
Whether the objective is increased enrollment, community turnout to an event, or donor engagement, media relations efforts have the ability to influence and move the needle on an organization’s goals. While a splashy national headline may feel thrilling or exciting, [...]
Standing out in the competitive education landscape takes more than being an exceptional institution. Prospective students and their families must know your institution exists and associate it with positive impressions. Multiple avenues work together to achieve this awareness and brand [...]