Leonard S. Greenberger, APR

Leadership Trust Baseline: Reputation Intelligence for Leadership Transitions

Trust is a leadership asset, but for many organizations, it's also largely unmeasured. That's where reputation intelligence becomes essential. AKCG's CODE Score℠ Leadership Trust Baseline (LTB) delivers the reputation intelligence leaders need to understand stakeholder perceptions, uncover emerging concerns, and [...]

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AKCG Recharge: Redefining Brand Reputation Management Strategies

Maintaining an organization’s reputation is a delicate art form. It's not just about crisis management; it's about cultivating a narrative that resonates with stakeholders, building unwavering trust and weathering storms with grace.   As a strategic partner in brand resilience, AKCG [...]

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Higher Education Communicators Prepare for One-Party Rule

If the higher education community is feeling a little déjà vu, it may be because for the second time in eight years, Republicans control all three branches of our federal government. This new policymaking landscape may lead to changes in [...]

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Three Takeaways from ASAE’s Annual Meeting

I could feel the energy even before I entered Atlanta’s cavernous Mercedes-Benz Stadium. Thousands of people danced, screamed, ate, drank and celebrated the dawn of a new season. But they weren’t there to cheer on football’s Atlanta Falcons in a [...]

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PR for Trade Associations and Professional Societies

[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]Trade associations and professional societies play a vital role in advancing the business interests and promoting the growth of various [...]

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Know When to Stop Talking

Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media [...]

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AKCG Meet the Team Series: Leonard Greenberger

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Leonard Greenberger, a senior counselor who heads up AKCG’s Washington, D.C.-area office and provides strategic [...]

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Who Needs Spokesperson Training?

We could cut this blog post very short by saying, “Anyone who speaks for or may speak for your organization.” Unfortunately, the answer isn’t that simple – and getting the right people trained is vitally important to effective communication. How [...]

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What to Say When Things Get Tough: AKCG’s Senior Counselors Discuss the Crisis Communications Landscape

AKCG’s CEO Chris Lukach, APR joins Senior Counselor Leonard Greenberger for a special edition episode of Leonard’s podcast, What to Say When Things Get Tough, a podcast series dedicated to helping you communicate in difficult situations, both professional and personal. To celebrate the one-year anniversary [...]

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How to Run Successful Virtual Public Meetings

In the age of coronavirus, virtual meetings are quickly becoming the norm – including for public meetings designed to engage with local communities near active industrial site remediation projects (known as Superfund sites at the federal level). When the virus [...]

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