Visionary advancing crisis communications, public relations, and reputation management through reputation intelligence. In doing so, he’s positioning AKCG as a full lifecycle reputation management firm, serving clients beyond crisis PR.
Chris Lukach is CEO of AKCG – Public Relations Counselors. The firm is a national public relations consultancy with deep experience in reputation management strategy, crisis communications, and issues management.
Leading AKCG’s Reputation Management Strategy
Chris has been instrumental in developing issues and crisis communications plans. He also consults with the firm’s clients on sensitive and pivotal matters. As a result, that work is grounded in deep, lasting relationships built across a wide range of industries, clients, and colleagues. In addition, he is a sought-after lecturer and author on a range of reputation-management topics.
Board & Professional Involvement
Chris serves on the boards of directors of WHYY, Inc., the Philadelphia region’s leading public media affiliate. He also serves on the board of the Philadelphia Public Relations Association. Beyond that, he serves as APR chair for the New Jersey Chapter of PRSA. In this role, he guides aspiring APRs through the UAB’s accreditation process.
Academic Contributions
Chris is an adjunct professor of Crisis Communications at his alma mater, Rowan University. There, he co-designed the university’s Crisis Communication Certificate of Undergraduate Study (CUGS) Program. In 2018, he was named the university’s “Distinguished Alumnus.”
Education
Chris earned his Master of Legal Studies in Law and Entrepreneurship from Drexel University.
Contact Chris to see how AKCG’s reputation management strategy can protect and build your organization’s reputation, from crisis through recovery.






















