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Crisis Communications

Stronger Together: Why Crisis Communication and Proactive PR Have a Mutualistic Relationship

It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its [...]

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Preparing for Crisis: Developing a Crisis Communication Plan for Independent Schools

Independent schools face numerous challenges that can potentially disrupt their operations and reputation. From staff turnover, employee misconduct, cyber-attacks and more, schools need to be prepared to effectively manage and mitigate the impact of these crises.  Developing a foresighted crisis [...]

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How Media Monitoring Shapes Strategy

In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of [...]

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Crisis Communications: Strategies, Examples & Complete Guide

A Beginners Guide to Crisis Communication Plans   One of the most important elements to managing an organization's reputation is building and maintaining a healthy and trustworthy relationship with its most important audiences. In today’s media landscape, crisis planning has become [...]

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Building a Crisis Communications Plan? Here Are 5 Tips You Need to Know.

Ask yourself: who trusts you? In a crisis, trust is currency – trust in your organization, its mission, its integrity and, often, its leadership. The organizations best positioned to weather a crisis are the ones that can cash in on [...]

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5 Minutes with Chris Lukach: Pivotal Moments

Independent school community members look to school leaders during pivotal moments. From faculty changes to the national conversation on social justice, school leaders must know how to communicate with empathy, honesty and unwavering conviction to their school’s mission. When communicating [...]

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What to Say When Things Get Tough: AKCG’s Senior Counselors Discuss the Crisis Communications Landscape

AKCG’s CEO Chris Lukach, APR joins Senior Counselor Leonard Greenberger for a special edition episode of Leonard’s podcast, What to Say When Things Get Tough, a podcast series dedicated to helping you communicate in difficult situations, both professional and personal. To celebrate the one-year anniversary [...]

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Response & Recovery: How PR Supports Senior Living During COVID-19

2020 continues to present the world with many monumental challenges, but none have been more impactful to the senior living industry than the COVID-19 pandemic. Early on in the pandemic, as information about the virus and best practices for infection [...]

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Managing Reputation of Independent Schools During Economic Uncertainty

The communications landscape during the continuing COVID-19 crisis has been one where expectations for transparency are higher than ever before. It has been vital to regularly update and communicate with key audiences to keep them informed during this frequently evolving [...]

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The Reputational Minefield of COVID Relief for Independent Schools

COVID-related financial pressures are mounting. Financial relief may be available again soon. But the odd, public phenomenon of “Paycheck Protection Program (PPP) shaming” may have some organizations feeling scarred. In National Business Officers Association (NBOA)‘s Net Assets, AKCG President Chris Lukach, APR explores [...]

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