Response
Partners in Crisis Response
At AKCG, we pride ourselves on responsiveness. We recognize the urgency with which crises can mushroom out of control, and we advocate for nearly instantaneous communications with key audiences to establish the tone of a response, oftentimes even before our response may be fully executed.
A crisis does not need to be major to have a major impact. We define a crisis as any event — large or small — that has the ability to affect the goodwill a client has earned. We understand the vital interdependence of legal and communications counsel, and we know the power crises have, both in the court of law and in the court of public opinion.
Our approach to crisis response
We recognize that while the media may be the squeakiest wheel when a crisis strikes, your most important audiences should get the grease. We never lose sight of this reality.
The depth of our experience and breadth of clients who have relied on us for crisis communications planning and response enable us to provide our services efficiently and effectively.
We customize our counsel and work to reflect an organization’s unique audiences, communications environment, media markets and history.
Case studies
Learn About Our Work
In 2019, a prominent East Coast liberal-arts college faced a significant reputational challenge during a lengthy student protest. But, by prioritizing direct communications with its most important audiences and keeping pace with a fast-moving, global news cycle, the college, in partnership with AKCG, was able to mitigate the impact on admissions and advancement efforts. (This campaign was recognized with first-place honors by Philadelphia PRSA.)
AKCG has guided more than 30 independent schools through the phases of investigating, communicating, and, utlimately, moving forward from instances of sexual abuse. Through its partnership with law firms and its relationships with national and regional trade organizations, AKCG has executed such programs in every corner of the United States.
After a senior living community fell victim to a deadly and devastating fire, AKCG – Public Relations Counselors helped client Barclay Friends — a Kendal affiliate — manage and maintain the reputation of the longstanding facility and retain the trust of its most important audiences. Today, the community is thriving once again.