How to Be Persuasive: Executive Presence & Nonverbal Communication When a superintendent addresses concerned families, a senior living executive responds to a reporter, or a university leader faces public criticism, trust can rise or fall within seconds. How to be [...]
Spokesperson Training
Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media [...]
We could cut this blog post very short by saying, “Anyone who speaks for or may speak for your organization.” Unfortunately, the answer isn’t that simple – and getting the right people trained is vitally important to effective communication. How [...]
Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come [...]
Picture it. A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions… and [...]
In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish. Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come [...]
“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisis. Perhaps we’ve all seen too many legal dramas on TV, but when we hear [...]