Partners in Thought Leadership
Flashy coverage is fun but results that propel your business goals are better. While many agencies are trying to be everything for everyone, our firm intentionally remains focused on our proven public relations approach. Our no-fluff, market-driven and detailed-minded methods will drive your bottom line.
At AKCG, we work with you to define — or refine — your distinct place within your industry. From there, we build a program to amplify your position among your most important stakeholders. When you want your organization better defined, better positioned or better differentiated, a thought leadership program may be the key.
Our approach to media relations
AKCG specializes in developing thought-leadership programs and securing meaningful media coverage that positions our clients with their most important audiences. We do not believe in publicity for its own sake; we believe in programs that have transformative, lasting and bottom-line impacts ― influencing attitudes and changing behaviors.
Each AKCG program is distinct to each client and its specific goals; we do not believe in off-the-shelf solutions. Our customized programs reflect our clients’ unique audiences, operational structures, legacies, communications environments and definitions of “success.”
Components of thought leadership programs include:
- Developing forward-thinking pitches to position subject matter experts within the media
- Facilitating media opportunities and preparing subject matter experts for interviews, as needed
- Drafting bylined articles and pitching to targeted media outlets
- Tracking industry trends and conversations; present potential story ideas to marketing and communications team
- Curating and distributing news releases and media alerts
- Tracking industry trends and conversations and presenting potential story ideas
Learn About Our Work
Through a targeted feature-story series in a regional newspaper of record, helped client Trinity Health Mid Atlantic elevate its subject-matter experts and secure their positions as thought leaders in quality, compassionate care. (This campaign earned Best In Show honors from Philadelphia PRSA.)
Senior living provider Wesley Enhanced Living and AKCG teamed up to promote a campaign called “WEL Wishes,” offering senior residents memorable, unexpected and media-friendly experiences, from going skydiving and driving go-carts to singing opera and becoming a firefighter for a day. The program has secured media attention, driven new resident inquiries and positioned WEL as a thought leader across the region.
Philadelphia nonprofit Ralston Center partnered with AKCG to successfully launch a robust public service initiative, driven by primary research, to enable older adults to thrive in their communities. The initiative engaged dozens of community partner organizations, elected officials, other supporters and many of the seniors the initiative aims to help and has expanded Ralston’s profile in the crowded landscape of community service organizations.