In responding to the pandemic, senior living providers have had to ramp up communications with so many audiences — state agencies, regulators, hospitals and families, among others. But one audience too often is overlooked, and that audience is, without question, one of our most essential in protecting the company’s goodwill for the long-term. Your front-line and direct-care workers are your organization’s most effective and critical ambassadors. At the same time, they also can be your biggest critics.
In McKnight’s Senior Living, AKCG President Chris Lukach, APR describes how senior living facilities can keep their staff engaged and maintain a positive working environment despite the challenges brought on by the pandemic. Click here to read Keeping Staff Engaged During the Next Phase of the Pandemic to learn best practices for effective employee communications.