Chris Lukach

5 Minutes with Chris Lukach: Pivotal Moments

Independent school community members look to school leaders during pivotal moments. From faculty changes to the national conversation on social justice, school leaders must know how to communicate with empathy, honesty and unwavering conviction to their school’s mission. When communicating [...]

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OUTLOOK 2021: We’ve Got Our Work Cut Out for Us

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR shares his outlook on the communications landscape of 2021. I’ve had the pleasure of contributing to these Outlook articles for the better part of a decade now, and I’ve always [...]

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Keeping Staff Engaged During the Next Phase of the Pandemic

In responding to the pandemic, senior living providers have had to ramp up communications with so many audiences — state agencies, regulators, hospitals and families, among others. But one audience too often is overlooked, and that audience is, without question, [...]

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The Reputational Minefield of COVID Relief for Independent Schools

COVID-related financial pressures are mounting. Financial relief may be available again soon. But the odd, public phenomenon of “Paycheck Protection Program (PPP) shaming” may have some organizations feeling scarred. In National Business Officers Association (NBOA)‘s Net Assets, AKCG President Chris Lukach, APR explores [...]

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A Roadmap to Reopening

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR and John Moscatelli, APR, Fellow PRSA provide a roadmap to reopening. Returning to physical offices is a sensitive and pivotal decision fraught with reputational risk. Planning can help. By Chris Lukach, APR, [...]

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Outlook 2020: The Election Effect

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR discusses how election season is a sensitive time for decision making and crisis communication. There’s one bit of counsel I find myself giving to clients quite often, usually as [...]

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Outlook 2019: Toward an Active, Accountable Apology

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR, makes a plea for sincere and impactful apologies in 2019. Act I “I already told them I’m sorry.” I sat across the table from the high-profile and [...]

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Article: The Red Herring of Fake News

(Originally posted in the SOCMA blog, here.) It’s been nearly two centuries since we first learned about the Vespertilio-homo: the bat-like humanoids that live on the moon. News of the man-bat was first reported in The New York Sun newspaper — [...]

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