Communication Under Pressure: The Role of Openness and Dedication

Presenter: Leonard S. Greenberger, APR, Vice President

In times of crisis, being right isn’t enough. Senior care facility leaders must earn credibility with audiences who are anxious, upset, or under intense pressure – and certain “special rules” apply when every word counts. This webinar – the third in our four-part Recharge series on the essential pillars of trust: Caring, Openness, Dedication, and Expertise – focuses on how Openness and Dedication empower leaders to communicate effectively under stress. After a quick recap of key takeaways from sessions one and two, Leonard S. Greenberger, APR, will: • Demonstrate how to be open and honest, even when facts are still emerging. • Show how to convey dedication and commitment – not just through words, but through deliberate actions and follow-through. • Share real-world examples of leaders who maintained trust by combining transparency with unwavering resolve. • Preview our fourth and final session on harnessing Expertise to reinforce everything you’ve learned. By the end of this hour, you’ll have practical techniques for staying credible and consistent under pressure – building on the foundations of empathy and heart you’ve already explored.