Communicating Outrage and Uncertainty in Global Events

Presenter: Chris Lukach, APR, CEO

As unthinkable horrors erupt around the world, and visceral pain and outrage spread among our communities, college and university leaders feel, understandably, pressured to say something – quickly and emphatically. Reactions may be varied and intense. Moreover, they are forcing leaders and communicators to evaluate (or re-evaluate) their processes and standards for communicating with communities in the wake of global events. In this interactive webinar, we will examine lessons learned from recent events and how we can apply them to better prepare for the next monumental social, cultural or political moment.