Empathy at the Helm: The Role of Caring and Credibility in Reputation Management

Presenter: Leonard Greenberger, APR, Vice President

Crises are inevitable for independent schools. But how leaders respond—and more importantly, how they recover—can mean the difference between ongoing reputational damage and the quick re-establishment of trust, credibility and confidence. In this session, Leonard S. Greenberger, APR, of AKCG introduces the firm’s proprietary CODE Score Assessment™, a diagnostic tool that bridges the gap between crisis response and sustainable brand recovery. He’ll explore why caring and empathy aren’t just “soft” traits—they’re strategic imperatives—and offer practical guidance on how leaders can demonstrate them consistently to restore and reinforce reputational capital.