Six Factors Shaping Reputation

Presenter: Chris Lukach, APR, CEO

Today’s communication landscape is shaped by more than just new communication methods. Changing trends in audience behavior—from shrinking attention spans to validation-seeking behavior replacing education-seeking behavior to uncharted levels of compassion fatigue—are forcing communicators to prioritize disruptive forms of communication that penetrate the noise and break down cynicism. This webinar explores these trends and how they challenge traditional Reputation Management principles, offering practical techniques for overcoming the communication barriers of the 'attention-deficit age.