Building Your Voice as a New (or “Sort Of” New) Head of School

Presenter: Chris Lukach, APR, CEO and Angelica Flynn, APR, Vice President

The start of the academic year is around the corner and with that, new heads of school face persistent challenges – and opportunities – in shaping a mission-aligned voice. How can new heads of school leverage their voice to unify a fractured school community while bolstering the school’s reputation, market position and admissions picture? This webinar is designed specifically for new (and “sort-of” new) independent school heads and their communications leads. Attendees will gain practical knowledge on leveraging their voice, developing advocacy positions and carving out their niche to firmly establish themselves as credible and trusted leaders. Additionally, attendees will discover effective strategies for using earned media to accelerate your message and undergird your school’s reputational foundation.