Get Your School in the News: Steps for Securing Positive Press

Presenter: Angelica Flynn, APR, Vice President

When your school has a great story, positive media coverage can help your story reach target audiences while amplifying your school's reputation. But how do you get the media interested? In this session, you'll learn how to make a story newsworthy to reporters and best practices for working with media in today's evolving media landscape. Independent school leaders will leave with practical steps for generating valuable media coverage that enhances their school's brand image.