Clarity in Transition: Guiding Senior Living Stakeholders Through an Acquisition

Presenter: Mike Gross, APR, PRSA Fellow, President

Mergers and acquisitions can spark uncertainty, but clear, strategic communication can make all the difference. Whether you're acquiring a new community or integrating teams and cultures, how you communicate can shape perceptions and preserve trust. Join Mike Gross, APR, Fellow PRSA and president of AKCG, for a practical discussion on managing communications during acquisitions in the senior-living sector. You'll learn how to develop messaging that resonates, anticipate stakeholder concerns and support a smooth transition for residents, staff and families alike.