Everybody Has a Story: Story Mining Techniques for Senior Living Communities

Presenter: Mike Gross, APR, Fellow PRSA, President and Angelica Flynn, APR, Vice President

Often times, the best ambassadors for a senior living organization are the residents and staff members who live and work at the community. Like a good review, the stories about these folks can help build brand awareness, attract future residents, or position your organization against the competition. But how do you successfully leverage the stories of a beloved resident, a star employee or the leader of the organization in your marketing and communications efforts? And even more, how do you find them? Join us for a webinar designed for senior living providers where we’ll dive into the evolving media landscape and reveal key strategies for finding stories worth sharing with the press.