Association Communications
Association Communications
AKCG has helped non-profit associations and other organizations that represent a wide variety of industries, professions and charities to successfully enhance their reputations, raise their visibility, weather crises, rebrand and reposition themselves, boost membership, and raise revenue.
Collectively, our staff has decades of experience working with charitable organizations, trade associations and professional societies. We’ve helped clients commemorate milestone anniversaries; share important information with their members’ customers and other stakeholders; change their names to reflect new missions and responsibilities; manage changes to time-honored certification programs; and address crises ranging from financial mismanagement to sudden leadership transitions.
We recognize that nonprofits often face unique challenges when it comes to communicating successfully with staff, members, donors and other stakeholders — because all of these stakeholders are invested in these organizations like no others. These challenges include:
- The need to recognize how strongly stakeholders believe in their organizations’ missions and the vital role that they play in their lives, both personally and professionally
- Donor and member expectations that their voices will be heard as communication programs are developed and implemented
- The multitude of internal and external stakeholders that nonprofits must serve, and often in a much different way than companies in the private sector
- Recognizing the essential role that diversity, equity and inclusion must play no matter what challenges a nonprofit may face
Finally, we know how to craft smart marketing and communication campaigns that deliver real results. We pride ourselves on delivering excellent returns on the resources that nonprofits are prepared to invest in communications.
Case studies
Learn About Our Work
The New Jersey State Association of Chiefs of Police and AKCG partnered to highlight the positive, important and critical contributions that police make in the lives of NJ residents. Through a robust media relations campaign, AKCG secured media coverage throughout the State and helped position the Association’s board members as thought leaders on various topics, including police accountability and the importance of building strong police-community relationships. AKCG also developed “Leading the Way,” a social media campaign designed to highlight the efforts that NJ police chiefs and departments are doing within their local communities.
The Mid-Atlantic Dairy Association (MDA) tapped AKCG to develop a multiyear strategic plan to promote milk and dairy products — focused on typically dairy-averse populations — across multiple states. Driven by research, the plan was designed to confront misconceptions and to showcase the role of the MDA’s members, its dairy farmers, in promoting good health.
AKCG has advised the members of the Council on Standards for International Educational Travel (CSIET) on sensitive issues impacting the student exchange industry for more than a decade. Additionally, the AKCG team promoted issue and crisis preparedness through webinars, byline articles and scenario-specific road maps exclusive to CSIET’s members and specifically geared toward the needs of student-exchange organizations.