Proud Partners of:

At AKCG, we pride ourselves on responsiveness. We recognize the urgency of crises that can mushroom out of control, and we enable nearly instantaneous communications with key audiences. Our goal is to establish immediate and open communication channels with critical audiences, ensuring the tone of the reaction meets the audience before the crisis escalates further.

While crises cannot always be prevented, they can be anticipated. Effective planning and training can go a long way toward ameliorating, or even avoiding, the potential damage to public perception a crisis can cause. Organizations most successful in weathering crises are those whose communications and leadership teams cement their strategies into actionable plans. Additionally, AKCG On Call provides our partners a well-rounded series of ongoing benefits, including 24/7 access to an informed, experienced crisis response team.

The primary focus of AKCG’s spokesperson training is substance — presenting key message points, communicating with authority and positioning oneself as a credible source both verbally and non-verbally. Spokespeople need to understand their value, role and responsibilities within the organization. While our trainings empower spokespeople for media exchanges, many trainees find the program also builds confidence in small – and large-group interpersonal interactions.

At AKCG, we work with you to define — or refine — your distinct place within your industry. From there, we build a program to amplify your position among your most important stakeholders. A thought leadership program may be the key when you want your organization to be better defined, better positioned, or better differentiated.

At AKCG, we prioritize our clients’ bottom-line business goals in our approach to media relations. Flashy coverage is fun, but media coverage that helps move the needle on your business objectives is even better. Our firm specializes in providing media relations services, including crafting effective pitches that capture the media’s attention, managing press events, securing meaningful media placements, building relationships with journalists and capturing and analyzing media coverage.

AKCG prides itself on its specialized approach, providing services to clients’ unique needs in education, senior living, and other nonprofit organizations. We recognize these industries face distinct challenges and opportunities that require deep industry knowledge. Our expertise in strategic media relations, thought leadership programs, preparedness and response, and spokesperson training allows us to provide tailored solutions to navigate these challenges and opportunities effectively. Learn more about our areas of specialized expertise.

Higher education institutions help shape the future of our society. Many of these organizations have thought leaders who have opportunities to extend their perspectives and advocacy positions beyond the classroom. And that’s where the power of a strategic public relations program comes in. Additionally, those in this industry often encounter challenges requiring thoughtful communication solutions that protect or repair reputations.

Home health care organizations support older adults who wish to safely age in place, operating at the intersection of clinical care, regulatory oversight and public trust. These providers face unique communications challenges that range from workforce retention to heightened scrutiny from regulators and the media. AKCG brings specialized experience in senior-focused health care communications, helping these organizations to strengthen their reputations, elevate patient and caregiver stories, prepare for and manage crises, and position their leaders as credible, trusted voices.