5 Minutes with Chris Lukach: Pivotal Moments

5 Minutes with Chris Lukach: Pivotal Moments

by | Jul 15, 2021

Independent school community members look to school leaders during pivotal moments. From faculty changes to the national conversation on social justice, school leaders must know how to communicate with empathy, honesty and unwavering conviction to their school’s mission.

When communicating about difficult issues, the goal is not to avoid conflict but rather strive to convey the school’s work and the spirit in which it is done.

In an interview with National Business Officers Association (NBOA)‘s Net Assets, AKCG CEO Chris Lukach, APR shares how school leaders can better navigate transitional situations and tough moments by listening to stakeholders and staying true to your mission.

Click here to read the full interview.

Chris Lukach

Chris Lukach, APR, is CEO of AKCG – Public Relations Counselors, a national public relations consultancy with deep experience in crisis and issue preparedness. As CEO, Chris heads the AKCG issues and crisis communications practice.

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