If you live in the Philadelphia area, you might remember the sentimentalism surrounding the December 2022 retirement of 46-year, WPVI-TV News Anchor Jim Gardner. It was certainly the end of an era – not just for Gardner and his highly [...]
Adam Dvorin
Hospitals and other healthcare providers face unique public relations and media relations challenges. With a range of stakeholders, from patients to insurers, employees, and more, hospitals and healthcare providers must communicate effectively about their services and operations to ensure the [...]
I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep [...]
I, for one, took away a lot than I expected to when the Philadelphia Public Relations Association honored TODAY Show co-anchor Sheinelle Jones with its Gold Medal Award recently. Jones, a native Philadelphian who worked in city for nine years [...]
Over the past several years, AKCG – Public Relations Counselors has been in a positive and constant state of growth. To reflect our transition into the future, we refreshed our name and branding identity. We developed unique selling propositions for [...]
In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Adam Dvorin, who serves as Vice President, helping lead our firm’s media relations practice. Adam [...]
Clients pay public relations agencies for many reasons, such as delivering results through a media relations plan, thought leadership strategy, developing messaging ahead of or during an issue or preparing spokespersons in advance of an interview. But, do our clients pay us to [...]
There is no doubt 2020 has been a year for the books. The beginning of the year looked promising. The possibilities seemed endless. To help me gain more new-business insight and learn what agency principals want from emerging leaders, I attended [...]
Several public relations agencies across the country have returned to working in their offices, but many of us remain working from home. Until we return to the in-office setting, it is important to continue investing in building vibrant relationships among [...]
I represented my public relations firm at the 2020 IPREX Emerging Leaders Conference (ELC) in Boston, which was hosted by our partner agency, Mower. IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines; [...]