Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release [...]
Adam Dvorin
At AKCG, we work with senior living communities throughout the country. This isn’t hyperbole – we literally do everything from work with what many would term traditional senior living organizations in the Philadelphia area to a pair of progressive Zen-inspired [...]
If you live in the Philadelphia area, you might remember the sentimentalism surrounding the December 2022 retirement of 46-year, WPVI-TV News Anchor Jim Gardner. It was certainly the end of an era – not just for Gardner and his highly [...]
Hospitals and other healthcare providers face unique public relations and media relations challenges. With a range of stakeholders, from patients to insurers, employees, and more, hospitals and healthcare providers must communicate effectively about their services and operations to ensure the [...]
I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep [...]
I, for one, took away a lot than I expected to when the Philadelphia Public Relations Association honored TODAY Show co-anchor Sheinelle Jones with its Gold Medal Award recently. Jones, a native Philadelphian who worked in city for nine years [...]
In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Adam Dvorin, who serves as Vice President, helping lead our firm’s media relations practice. Adam [...]
Clients pay public relations agencies for many reasons, such as delivering results through a media relations plan, thought leadership strategy, developing messaging ahead of or during an issue or preparing spokespersons in advance of an interview. But, do our clients pay us to [...]