A couple of days before the start of the season, the Philadelphia Eagles pulled off a Big Idea by partnering with a flushable wipe brand, DUDE Wipes. A football team? A wipe brand? Really. Yes, it all makes sense – especially if you already knew that the [...]
Adam Dvorin
Your reputation is among your most valuable assets. Significant work goes into building and managing reputations. It requires time and effort to preserve the positive attitudes your most important stakeholders hold for your organization. The value of this work and the results [...]
The new academic year provides an opportunity for independent school communications leads to shape efforts for the next several months. It is, essentially, a way to begin with a clean slate. A blank school calendar is a way to flesh [...]
In March, Neuman University Executive Director of Marketing and Communications Melissa Paone joined AKCG Vice President Adam Dvorin for a presentation, How a University Finds and Tells Untold Student Stories to Support Recruitment. Neumann is an AKCG client. Melissa and [...]
Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release [...]
At AKCG, we work with senior living communities throughout the country. This isn’t hyperbole – we literally do everything from work with what many would term traditional senior living organizations in the Philadelphia area to a pair of progressive Zen-inspired [...]
If you live in the Philadelphia area, you might remember the sentimentalism surrounding the December 2022 retirement of 46-year, WPVI-TV News Anchor Jim Gardner. It was certainly the end of an era – not just for Gardner and his highly [...]
Hospitals and other healthcare providers face unique public relations and media relations challenges. With a range of stakeholders, from patients to insurers, employees, and more, hospitals and healthcare providers must communicate effectively about their services and operations to ensure the [...]
I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep [...]
I, for one, took away a lot than I expected to when the Philadelphia Public Relations Association honored TODAY Show co-anchor Sheinelle Jones with its Gold Medal Award recently. Jones, a native Philadelphian who worked in city for nine years [...]