Why Your Head of School is Your School’s Competitive Edge

Presenter: Chris Lukach, APR, CEO and Angelica Flynn, APR, Vice President

Your school’s mission, culture and programming may be unique in practice. However, to prospective families, these values can blur together with those of other independent schools. What sets your school apart is the head of school – a leader who brings a unique resume of experience and welcoming presence that influences the way students, faculty, families and alumni experience the school. Cultivating your head of school’s voice is crucial to building the reputation of your school, which has the power to move the needle on bottom-line goals. Learn how leveraging your head of school’s voice is both mission-aligned and a super boost for school reputation in a crowded marketplace. Walk away with practical tips for growing your head of school into a thought leader through media relations and beyond. This session is for newly appointed or seasoned heads of school who need to differentiate their school from the pack.