Reputation Resolve: How to Address Negative Online Reviews

Presenter: Mike Gross, APR, Fellow PRSA, President

The dreaded “One-Star Review.” Do we respond? Do we try to have it removed? And how do we talk about these reviews with our team? During this 30-minute webinar, we’ll walk through a proven process of evaluating and addressing negative reviews on a case-by-case basis while managing internal expectations. We’ll also explore the impact of reviews on reputation and how an organization can mitigate their effects.