Reputation in the Age of AI: What GEO Means for Independent Schoolsnn

Presenter: Angelica Flynn, APR, Vice President

Search as we know it is changing — and with it, how families, prospective students, and wider communities find and form perceptions of independent schools. Generative engines like ChatGPT and Gemini are increasingly replacing traditional search, pulling content from credible news and high-authority sources to shape answers. This shift — known as Generative Engine Optimization (GEO) — has major implications for how independent schools are seen and understood. In this 30-minute session, AKCG will unpack how AI has the power to impact reputation, why proactive storytelling is more valuable than ever, and what school leaders can do to ensure their institution’s value proposition is part of the narrative AI tells.