Push Media Coverage Through Smarter Social & Owned Media Strategies

Presenter: Angelica Flynn, APR, Vice President

Great news — you've secured a meaningful earned media placement for your senior living organization that showcases the experiences residents can find in your community. The story shouldn't stop there. You can and should repurpose this valuable content into additional marketing pieces that can help move the needle on bottom-line goals. After all, you just completed the heavy lift of generating third-party coverage about your organization. Harness the momentum and squeeze every possible drop of juice from that successful story placement to help accelerate your organization's reputation. In this webinar led by Angelica Flynn, APR, learn how to incorporate smart social media and owned content strategies into public relations plans. This practical session is designed specifically for senior living communication and marketing leaders who want to capitalize on wins by transforming them into something even greater. We'll explore how to leverage valuable earned media for reputation building campaigns across social and digital channels.