Navigating Change: Communicating Effectively in Times of Uncertainty

Presenter: Mike Gross, APR, Fellow PRSA, President

The senior living sector is in an evolutionary time, where organizations of all sizes and structures are changing the ways they do business. During this 30-minute webinar, AKCG President, Mike Gross, will outline a proven approach to navigating milestones with reputational risks – from impactful operational changes to a full-blown merger or acquisition. He will share insights on how to craft and execute a campaign centered on retaining the confidence of your audiences and avoiding confusion and fear. Those who attend will walk away with a practical roadmap for message-delivery sequencing applicable to most major announcements and milestones.