Cracking the Code: Mastering Positive Media Coverage for Senior Living Organizations

Presenter: Mike Gross, APR, Fellow PRSA, President

Positive media coverage. Many of us want it, but why is it so hard to achieve? Gone are the days when we could rely solely on a press release to generate valuable coverage of our good news stories. In today's media environment – where reporters are overtaxed, the news is more sensational than ever, and news organizations are streamlining staff – savvy communicators must employ new and innovative approaches to connect with journalists to land results. During this session, attendees will learn tips and tricks for building the perfect pitch for just about any story angle. Presenter: Mike Gross, APR, Fellow PRSA, President