Between Values and Visibility: Managing Reputational Risk in DEI Messaging

Presenter: Tom Logue, APR, Associate Vice President

Across the country, perceptions around diversity, equity, and inclusion (DEI) are shifting—and independent schools are feeling the pressure. In this webinar, designed for Heads of School, Board Chairs and communications leaders, we’ll explore how schools can navigate this evolving landscape thoughtfully and strategically. We’ll examine the reputational risks of missteps, the consequences of silence, and how to craft DEI-related communications that reflect a school’s mission, audience, and community values. Whether your school is reassessing language, responding to criticism, or recommitting to DEI goals, this session will help you align your message with your identity—while protecting institutional trust and reputation.