The Reputational Minefield of COVID Relief for Independent Schools

The Reputational Minefield of COVID Relief for Independent Schools

by | Aug 5, 2020

COVID-related financial pressures are mounting. Financial relief may be available again soon. But the odd, public phenomenon of “Paycheck Protection Program (PPP) shaming” may have some organizations feeling scarred.

In National Business Officers Association (NBOA)‘s Net Assets, AKCG President Chris Lukach, APR explores how independent schools and other organizations considering PPP relief can steel themselves against scrutiny and limit impact on their reputation.

Thoughtful and strategic in communications can lessen the sting. Click here to read The Reputational Minefield of COVID Relief – Round 2 to learn the key considerations to steel yourself against scrutiny and limit the impact on your goodwill.

Chris Lukach

Chris Lukach, APR, is CEO of AKCG – Public Relations Counselors, a national public relations consultancy with deep experience in crisis and issue preparedness. As CEO, Chris heads the AKCG issues and crisis communications practice.

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