by Leonard S. Greenberger, APR | May 16, 2023 | Association Communications, Media Relations
Trade associations and professional societies play a vital role in advancing the business interests and promoting the growth of various professions and industries. These organizations, which we’ll mostly refer to collectively as “associations” for brevity’s sake,...
by AKCG | Apr 5, 2023 | Media Relations, Senior Living, Thought Leadership
Senior living communities serve varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling...
by AKCG | Dec 10, 2020 | Media Relations, Thought Leadership
The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of potential...
by AKCG | Oct 27, 2020 | Media Relations, Spokesperson Training, Thought Leadership
Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come as no surprise that...
by Mike Gross, APR | Sep 4, 2019 | Thought Leadership
Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness. I’m not implying having all these...
