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How Colleges and Universities Can Build a Successful Media Relations Strategy

How Colleges and Universities Can Build a Successful Media Relations Strategy

by AKCG | Apr 5, 2026 | Higher Education, Media Relations, Thought Leadership

Higher education institutions have never had more stories worth telling. Faculty members are conducting groundbreaking research, students are launching innovative programs, alumni are making an impact around the world, and campuses are finding new ways to serve their...
Why Does an Independent School Need a Thought Leader?

Why Does an Independent School Need a Thought Leader?

by Angelica Flynn, APR | Aug 16, 2025 | Independent Schools, Thought Leadership

School is in session, and social media feeds are filled with first day-of-school posts. In a single scroll, you might see students from a variety of schools – each certainly different, but next to competitors, may look similar.  Prospective families researching...
The Power of Bylined Articles in PR: Amplifying Your Organization’s Influence and Thought Leadership

The Power of Bylined Articles in PR: Amplifying Your Organization’s Influence and Thought Leadership

by AKCG | Mar 16, 2025 | Media Relations, Thought Leadership

PR professionals today face the challenge of capturing audience attention amidst the constant avalanche of information we receive each day. Bylined articles remain a powerful tool for brands and individuals to establish their thought leadership, enhance credibility,...
Senior Living Communications Strategies: Why You Need a Specialized PR Agency

Senior Living Communications Strategies: Why You Need a Specialized PR Agency

by AKCG | Sep 14, 2023 | Media Relations, Senior Living

Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications.  This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a...
Building a Thought Leadership Campaign: Strategies for Higher Education Institutions

Building a Thought Leadership Campaign: Strategies for Higher Education Institutions

by AKCG | Jun 20, 2023 | Higher Education, Thought Leadership

Colleges and universities are increasingly recognizing the importance of effective media relations strategies.  Educational institutions can significantly increase brand awareness and visibility by leveraging public relations tactics, thought leadership strategies,...
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Latest Posts

AKCG Meet the Team Series: Olivia Napoli
September 01, 2026 - By AKCG
AKCG Meet the Team Series: Olivia Napoli

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients.  This week, meet Olivia Napoli, Associate Vice President at AKCG – Public Relations Counselors. In her role, Olivia supports the firm’s crisis communications [...]

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What Is Crisis Management? How to Know You’re Facing One
September 01, 2026 - By AKCG
What Is Crisis Management? How to Know You’re Facing One

What Is Crisis Management? How to Know You're Facing One A crisis doesn't have to be a five-alarm fire to threaten your reputation. Here's how to tell the difference — and what to do next. By Bruce Hennes, President, AKCG [...]

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Katherine Schaffer: A Summer Intern Experience with AKCG
August 27, 2026 - By Hannah Merschen
Katherine Schaffer: A Summer Intern Experience with AKCG

Katherine Schaffer: A Summer Intern Experience with AKCG 1.Can you describe your internship experience at AKCG?  I interned at AKCG from May to August 2026. My internship experience at AKCG was so incredibly impactful and really solidified my goal for a career in PR! I loved [...]

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AKCG is a nationally recognized, award-winning public relations firm providing crisis communications, media relations, and reputation management services. We build, preserve, and restore positive reputations through strategic counsel, communications, and proactive planning.

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