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Not Another 100th Birthday

Not Another 100th Birthday

When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really that simple? It...
How Media Monitoring Shapes Strategy

How Media Monitoring Shapes Strategy

In our exponentially changing media landscape, we hear that we can’t run a successful organization without timely media monitoring. But why is that, and what is media monitoring in the first place? The term “media monitoring” is the action of staying up to date with...
Meet the Team Series: Hannah Merschen

Meet the Team Series: Hannah Merschen

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Hannah Merschen, a senior account executive for AKCG – Public Relations Counselors, where she supports the proactive media...