by Leonard S. Greenberger, APR | Feb 14, 2023 | Spokesperson Training
Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media...
by Leonard S. Greenberger, APR | May 26, 2022 | AKCG Team
In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Leonard Greenberger, a senior counselor who heads up AKCG’s Washington, D.C.-area office and provides strategic planning and...
by Leonard S. Greenberger, APR | Aug 16, 2021 | Spokesperson Training
We could cut this blog post very short by saying, “Anyone who speaks for or may speak for your organization.” Unfortunately, the answer isn’t that simple – and getting the right people trained is vitally important to effective communication. How to Answer This...
by AKCG | Oct 27, 2020 | Media Relations, Spokesperson Training, Thought Leadership
Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come as no surprise that...
by Mike Gross, APR | Feb 12, 2020 | Media Relations, Spokesperson Training
Picture it. A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions… and there is no escape. We’re talking...
