by Leonard Greenberger | Feb 14, 2023 | PR Firm
Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media...
by AKCG | Aug 11, 2022 | PR Firm
A Beginners Guide to Crisis Communication Plans One of the most important elements to managing a brand’s reputation is building and maintaining a healthy and trustworthy relationship with its audiences. In today’s current media relations landscape, spokesperson...
by Leonard Greenberger | May 26, 2022 | PR Firm
In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Leonard Greenberger, a senior counselor who heads up AKCG’s Washington, D.C.-area office and provides strategic planning and...
by Adam Dvorin | May 10, 2022 | PR Firm
Over the past several years, AKCG – Public Relations Counselors has been in a positive and constant state of growth. To reflect our transition into the future, we refreshed our name and branding identity. We developed unique selling propositions for our media...
by Thomas Logue | Apr 7, 2022 | PR Firm
Ask yourself: who trusts you? In a crisis, trust is currency – trust in your organization, its mission, its integrity and, often, its leadership. The organizations best positioned to weather a crisis are the ones that can cash in on a longstanding and hard-earned bank...