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Storytelling in Multi-Site Senior Living Communities

Storytelling in Multi-Site Senior Living Communities

by Hannah Merschen | Aug 18, 2025 | Media Relations, PR Firm, PR Strategy, Senior Living, Thought Leadership

Stories are one of the most valuable assets for communication teams.  In senior living organizations, stories populate social media platforms and websites. Narratives inspire prospective residents, families, and investors, demonstrating that selecting your community...
Crafting Newsworthy Pitches in Senior Living

Crafting Newsworthy Pitches in Senior Living

by AKCG | Apr 24, 2024 | Media Relations, PR Firm, PR Strategy, Senior Living

In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives,...
Challenging Senior Living Misconceptions Through Media Relations

Challenging Senior Living Misconceptions Through Media Relations

by Taylor Madison | Feb 26, 2024 | Media Relations, PR Strategy, Senior Living

In senior living, misconceptions can be customary, often fueled by outdated stereotypes or misinformation. Multiple myths exist between “senior living facilities are for old people” and “senior living will limit my freedom.” As senior living communities try to dispel...

Latest Posts

AKCG Meet the Team Series: Olivia Napoli
September 01, 2026 - By AKCG
AKCG Meet the Team Series: Olivia Napoli

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients.  This week, meet Olivia Napoli, Associate Vice President at AKCG – Public Relations Counselors. In her role, Olivia supports the firm’s crisis communications [...]

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What Is Crisis Management? How to Know You’re Facing One
September 01, 2026 - By AKCG
What Is Crisis Management? How to Know You’re Facing One

What Is Crisis Management? How to Know You're Facing One A crisis doesn't have to be a five-alarm fire to threaten your reputation. Here's how to tell the difference — and what to do next. By Bruce Hennes, President, AKCG [...]

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Katherine Schaffer: A Summer Intern Experience with AKCG
August 27, 2026 - By Hannah Merschen
Katherine Schaffer: A Summer Intern Experience with AKCG

Katherine Schaffer: A Summer Intern Experience with AKCG 1.Can you describe your internship experience at AKCG?  I interned at AKCG from May to August 2026. My internship experience at AKCG was so incredibly impactful and really solidified my goal for a career in PR! I loved [...]

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AKCG is a nationally recognized, award-winning public relations firm providing crisis communications, media relations, and reputation management services. We build, preserve, and restore positive reputations through strategic counsel, communications, and proactive planning.

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