by Adam Dvorin | Jan 15, 2026 | Media Relations, PR Firm
Your reputation is among your most valuable assets. Significant work goes into building and managing reputations. It requires time and effort to preserve the positive attitudes your most important stakeholders hold for your organization. The value of this work and...
by Sam Deeney | Jan 5, 2026 | Higher Education, Media Relations, PR Firm, PR Strategy
This summer, I staffed an in-person media opportunity on a college campus. A broadcast journalist was coming to campus to report on an exciting initiative, and I headed down to provide ground support to the reporter and client. At the time, I was relatively...
by Angelica Flynn, APR | Dec 16, 2025 | Media Relations, PR Strategy
In 2025, AKCG media relations practitioners served clients from coast to coast, earning media coverage that has the power to shape reputations, change behaviors and influence attitudes. The stories we placed helped independent schools stand out in crowded...
by Taylor Madison | Jun 9, 2025 | Media Relations, PR Firm, PR Strategy
Whether the objective is increased enrollment, community turnout to an event, or donor engagement, media relations efforts have the ability to influence and move the needle on an organization’s goals. While a splashy national headline may feel thrilling or exciting,...