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Know When to Stop Talking

Know When to Stop Talking

Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media...
Not Another 100th Birthday

Not Another 100th Birthday

When it comes to highlighting senior living communities, using a resident’s milestone as a springboard – such as celebrating the 99-turning-100-year-old – can be an easy way to insert an organization’s name in the news. But, is media relations really that simple? It...
Social Media’s Role in Media Relations

Social Media’s Role in Media Relations

Today’s younger generation sidesteps traditional news outlets and turns to social media platforms to consume news. The preferences of consumers have evolved so much that stories that previously would have only been disseminated through a traditional media outlet are...
AKCG Internship Blog

AKCG Internship Blog

AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts.  ​​ We asked our summer 2022 interns to describe their...
AKCG Meet the Team Series: Chris Lukach

AKCG Meet the Team Series: Chris Lukach

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Chris Lukach, CEO of AKCG. Chris has deep experience in crisis and issue response and preparedness, and he has been...