by Adam Dvorin | Feb 2, 2026 | PR Firm, PR Strategy
A couple of days before the start of the season, the Philadelphia Eagles pulled off a Big Idea by partnering with a flushable wipe brand, DUDE Wipes. A football team? A wipe brand? Really. Yes, it all makes sense – especially if you already knew that the Eagles’...
by AKCG | Dec 4, 2024 | PR Firm, PR Strategy
Successfully collaborating with clients is at the heart of a successful public relations campaign. A strong partnership between PR professionals and clients fosters stronger, long-term relationships, leading to more impactful and successful PR initiatives. In this...
by Adam Dvorin | Jan 24, 2024 | Media Relations, PR Strategy
Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release serves as a useful and meaningful tool in the...
by Leonard S. Greenberger, APR | May 26, 2022 | AKCG Team
In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Leonard Greenberger, a senior counselor who heads up AKCG’s Washington, D.C.-area office and provides strategic planning and...
by Mike Gross, APR | Mar 10, 2022 | AKCG Team
At AKCG, we’re proud to help clients achieve their bottom-line business goals and navigate through challenging waters. We depend on our team of media relations and crisis communications experts to meet our clients’ goals day in and day out. In our Meet the Team...