by Leonard Greenberger | Feb 14, 2023 | PR Firm
Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. When we provide media...
by Emily Kowalenko | Dec 13, 2022 | PR Firm
Today’s younger generation sidesteps traditional news outlets and turns to social media platforms to consume news. The preferences of consumers have evolved so much that stories that previously would have only been disseminated through a traditional media outlet are...
by AKCG | Nov 18, 2022 | Intern Blog
AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts. We asked our summer 2022 interns to describe their...
by Chris Lukach, APR | Oct 20, 2022 | PR Firm
In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients. This week, meet Chris Lukach, CEO of AKCG. Chris has deep experience in crisis and issue response and preparedness, and he has been...
by Adam Dvorin | Aug 18, 2022 | PR Firm
I’ve always felt that one characteristic separates a great media relations practitioner from the rest of the pack: You have got to love – I mean really have a passion for – following the media. How else can one keep up with the changing media landscape – something...