by Mike Gross, APR | Feb 7, 2025 | Crisis Communications, Media Relations, PR Strategy, Preparedness
It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its leadership and...
by AKCG | Apr 24, 2024 | Media Relations, PR Firm, PR Strategy, Senior Living
In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives,...
by Adam Dvorin | Jan 24, 2024 | Media Relations, PR Strategy
Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release serves as a useful and meaningful tool in the...