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Stronger Together: Why Crisis Communication and Proactive PR Have a Mutualistic Relationship

Stronger Together: Why Crisis Communication and Proactive PR Have a Mutualistic Relationship

by Mike Gross, APR | Feb 7, 2025 | Crisis Communications, Media Relations, PR Strategy, Preparedness

It’s natural for organizations to want good publicity and strong relationships with their stakeholders and audiences – we all want to be well-liked and successful. However, every company will experience a crisis in its lifetime, no matter how hard its leadership and...
Crafting Newsworthy Pitches in Senior Living

Crafting Newsworthy Pitches in Senior Living

by AKCG | Apr 24, 2024 | Media Relations, PR Firm, PR Strategy, Senior Living

In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives,...
Is it Time for a Requiem for the News Release? Not Yet, and Maybe Not Ever.

Is it Time for a Requiem for the News Release? Not Yet, and Maybe Not Ever.

by Adam Dvorin | Jan 24, 2024 | Media Relations, PR Strategy

Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release serves as a useful and meaningful tool in the...

Latest Posts

AKCG Meet the Team Series: Olivia Napoli
September 01, 2026 - By AKCG
AKCG Meet the Team Series: Olivia Napoli

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients.  This week, meet Olivia Napoli, Associate Vice President at AKCG – Public Relations Counselors. In her role, Olivia supports the firm’s crisis communications [...]

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What Is Crisis Management? How to Know You’re Facing One
September 01, 2026 - By AKCG
What Is Crisis Management? How to Know You’re Facing One

What Is Crisis Management? How to Know You're Facing One A crisis doesn't have to be a five-alarm fire to threaten your reputation. Here's how to tell the difference — and what to do next. By Bruce Hennes, President, AKCG [...]

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Katherine Schaffer: A Summer Intern Experience with AKCG
August 27, 2026 - By Hannah Merschen
Katherine Schaffer: A Summer Intern Experience with AKCG

Katherine Schaffer: A Summer Intern Experience with AKCG 1.Can you describe your internship experience at AKCG?  I interned at AKCG from May to August 2026. My internship experience at AKCG was so incredibly impactful and really solidified my goal for a career in PR! I loved [...]

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AKCG is a nationally recognized, award-winning public relations firm providing crisis communications, media relations, and reputation management services. We build, preserve, and restore positive reputations through strategic counsel, communications, and proactive planning.

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