by AKCG | Sep 5, 2023 | Higher Education, Media Relations, Senior Living
Higher education institutions are looking for ways to connect more directly with the people who live near campuses. A creative solution to gain interest from a new audience is partnering with nearby senior living communities. Senior living communities, in turn,...
by AKCG | Jul 13, 2023 | Media Relations, Preparedness, Professional Development
Many of us resonate with the overwhelming feeling of comfort that fills us when we receive a phone call from a loved one or friend. During some of our most challenging moments, that call is enough to remind us that we are valued and cared for. Interestingly, as...
by Leonard S. Greenberger, APR | May 16, 2023 | Association Communications, Media Relations
Trade associations and professional societies play a vital role in advancing the business interests and promoting the growth of various professions and industries. These organizations, which we’ll mostly refer to collectively as “associations” for brevity’s sake,...
by Mike Gross, APR | Apr 28, 2023 | Media Relations, Senior Living, Thought Leadership
In the senior living industry, standing out from the crowd is essential. With so many providers vying for attention, it can be challenging to differentiate one organization from another. That’s where AKCG comes in. We understand the trends associated with the...
by AKCG | Apr 5, 2023 | Media Relations, Senior Living, Thought Leadership
Senior living communities serve varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling...