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Media Relations Strategies that Amplify Partnerships Between Senior Living and Higher Education

Media Relations Strategies that Amplify Partnerships Between Senior Living and Higher Education

by AKCG | Sep 5, 2023 | Higher Education, Media Relations, Senior Living

Higher education institutions are looking for ways to connect more directly with the people who live near campuses. A creative solution to gain interest from a new audience is partnering with nearby senior living communities. Senior living communities, in turn,...
The Right Call: Knowing When to Pick up the Phone

The Right Call: Knowing When to Pick up the Phone

by AKCG | Jul 13, 2023 | Media Relations, Preparedness, Professional Development

Many of us resonate with the overwhelming feeling of comfort that fills us when we receive a phone call from a loved one or friend. During some of our most challenging moments, that call is enough to remind us that we are valued and cared for. Interestingly, as...
PR for Trade Associations and Professional Societies

PR for Trade Associations and Professional Societies

by Leonard S. Greenberger, APR | May 16, 2023 | Association Communications, Media Relations

Trade associations and professional societies play a vital role in advancing the business interests and promoting the growth of various professions and industries. These organizations, which we’ll mostly refer to collectively as “associations” for brevity’s sake,...
Building a Positive Reputation for Senior Living Providers: The Power of Public Relations and Thought Leadership

Building a Positive Reputation for Senior Living Providers: The Power of Public Relations and Thought Leadership

by Mike Gross, APR | Apr 28, 2023 | Media Relations, Senior Living, Thought Leadership

In the senior living industry, standing out from the crowd is essential. With so many providers vying for attention, it can be challenging to differentiate one organization from another. That’s where AKCG comes in. We understand the trends associated with the...
Senior Living PR: Media Relations Strategies for Senior Living Communities

Senior Living PR: Media Relations Strategies for Senior Living Communities

by AKCG | Apr 5, 2023 | Media Relations, Senior Living, Thought Leadership

Senior living communities serve varied and diverse older adult populations, each offering services and amenities marketed toward a target audience. And while each retirement community may be unique in many ways, some senior living communities have unique selling...
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Latest Posts

Leadership Trust Baseline: Reputation Intelligence for Leadership Transitions
April 30, 2026 - By Leonard S. Greenberger, APR
Leadership Trust Baseline: Reputation Intelligence for Leadership Transitions

Trust is a leadership asset, but for many organizations, it's also largely unmeasured. That's where reputation intelligence becomes essential. AKCG's CODE Score℠ Leadership Trust Baseline (LTB) delivers the reputation intelligence leaders need to understand stakeholder perceptions, uncover emerging concerns, and [...]

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New Rules for Pitching Media in 2026
April 20, 2026 - By Taylor Madison
New Rules for Pitching Media in 2026

The rules for media relations are changing fast and for public relations professionals and media relations agencies, adapting isn’t optional.   The rules have never been set in stone. AKCG’s media relations specialists engage with reporters every day in our work to generate credible, third-party coverage for our clients. As a [...]

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How Colleges and Universities Can Build a Successful Media Relations Strategy
April 05, 2026 - By AKCG
How Colleges and Universities Can Build a Successful Media Relations Strategy

[et_pb_section fb_built="1" _builder_version="4.16" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" admin_label="Text" sticky_enabled="0"]Higher education institutions have never had more stories worth telling. Faculty members are conducting groundbreaking research, students are launching [...]

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AKCG is a nationally recognized, award-winning public relations firm providing crisis communications, media relations, and reputation management services. We build, preserve, and restore positive reputations through strategic counsel, communications, and proactive planning.

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