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Challenging Senior Living Misconceptions Through Media Relations

Challenging Senior Living Misconceptions Through Media Relations

by Taylor Madison | Feb 26, 2024 | Media Relations, PR Strategy, Senior Living

In senior living, misconceptions can be customary, often fueled by outdated stereotypes or misinformation. Multiple myths exist between “senior living facilities are for old people” and “senior living will limit my freedom.” As senior living communities try to dispel...
Is it Time for a Requiem for the News Release? Not Yet, and Maybe Not Ever.

Is it Time for a Requiem for the News Release? Not Yet, and Maybe Not Ever.

by Adam Dvorin | Jan 24, 2024 | Media Relations, PR Strategy

Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release serves as a useful and meaningful tool in the...
Insights Into Senior Living Trends

Insights Into Senior Living Trends

by Adam Dvorin | Dec 21, 2023 | Media Relations, Senior Living

At AKCG, we work with senior living communities throughout the country. This isn’t hyperbole – we literally do everything from work with what many would term traditional senior living organizations in the Philadelphia area to a pair of progressive Zen-inspired...
Amplifying Earned Media Reach with Cross Promotion Tactics

Amplifying Earned Media Reach with Cross Promotion Tactics

by Hannah Merschen | Oct 23, 2023 | Media Relations

On its own, securing news coverage through media relations tactics, whether through a broadcast clip, a print story, or a radio segment, is a win. However, there are various ways that these hard-earned clips can and should deliver value beyond the initial publication...
Senior Living Communications Strategies: Why You Need a Specialized PR Agency

Senior Living Communications Strategies: Why You Need a Specialized PR Agency

by AKCG | Sep 14, 2023 | Media Relations, Senior Living

Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications.  This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a...
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Latest Posts

Takeaways from PRSA PR Institute
June 17, 2026 - By Sam Deeney
Takeaways from PRSA PR Institute

This winter, as part of my professional development at AKCG – Public Relations Counselors, I participated in the Public Relations Society of America (PRSA) Philadelphia Chapter’s Public Relations Institute.   PR Institute is a 10-week talent development program for communications professionals looking to strengthen and develop their skills, and network with fellow Philadelphia-area communications professionals.   During four [...]

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AKCG – Public Relations Counselors Acquires Cleveland-based Hennes Communications
May 04, 2026 - By AKCG
AKCG – Public Relations Counselors Acquires Cleveland-based Hennes Communications

The acquisition, bringing together two long-established national crisis communications agencies, strengthens AKCG's reputation management footprint   AKCG – Public Relations Counselors, headquartered in the Greater Philadelphia Region, today announced that it has acquired Hennes Communications, a nationally recognized crisis communications agency founded by Bruce Hennes in 1989.   AKCG, [...]

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What Is It Like to Intern at AKCG?
April 30, 2026 - By AKCG
What Is It Like to Intern at AKCG?

Kayla Robinson, a graduating senior at Rowan University, was an intern at AKCG Public Relations Counselors for Spring 2026. Kayla shares her experience below. Can you describe your internship experience at AKCG? I began my internship at AKCG in January 2026 and will complete it in May. Over [...]

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AKCG is a nationally recognized, award-winning public relations firm providing crisis communications, media relations, and reputation management services. We build, preserve, and restore positive reputations through strategic counsel, communications, and proactive planning.

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