by Taylor Madison | Feb 26, 2024 | Media Relations, PR Strategy, Senior Living
In senior living, misconceptions can be customary, often fueled by outdated stereotypes or misinformation. Multiple myths exist between “senior living facilities are for old people” and “senior living will limit my freedom.” As senior living communities try to dispel...
by Adam Dvorin | Jan 24, 2024 | Media Relations, PR Strategy
Here’s a fun exercise to do sometime. Go into a Google search bar and type, “Is the press release dead?” You’ll get between 25 and 30 results, most of which insist that, even in these changing times, the press release serves as a useful and meaningful tool in the...
by Adam Dvorin | Dec 21, 2023 | Media Relations, Senior Living
At AKCG, we work with senior living communities throughout the country. This isn’t hyperbole – we literally do everything from work with what many would term traditional senior living organizations in the Philadelphia area to a pair of progressive Zen-inspired...
by Hannah Merschen | Oct 23, 2023 | Media Relations
On its own, securing news coverage through media relations tactics, whether through a broadcast clip, a print story, or a radio segment, is a win. However, there are various ways that these hard-earned clips can and should deliver value beyond the initial publication...
by AKCG | Sep 14, 2023 | Media Relations, Senior Living
Navigating the senior living industry presents distinctive challenges and opportunities that demand a tailored approach to PR and communications. This sector caters to a diverse range of older adults, each seeking specific services and amenities, which requires a...