by AKCG | Dec 4, 2024 | PR Firm, PR Strategy
Successfully collaborating with clients is at the heart of a successful public relations campaign. A strong partnership between PR professionals and clients fosters stronger, long-term relationships, leading to more impactful and successful PR initiatives. In this...
by Angelica Flynn, APR | Oct 19, 2024 | Media Relations
“I want our news to run in The New York Times.” Raise your hand if your organization’s leaders have ever asked this of you. Leaders zoned in on the pulse of an organization may view all of the company’s news – from anniversary celebrations and executive changes to new...
by Angelica Flynn, APR | Jul 22, 2024 | Higher Education, PR Strategy
A college campus is ripe with stories and good ones at that. Take a walk through the halls of an academic building and you’ll encounter revolutionary ideas from a brilliant professor. The dorms may house incredible students breaking barriers while carving out their...
by AKCG | Jun 10, 2024 | Media Relations
“It’s all about who you know.” Creating and maintaining relationships with journalists, reporters and editors is crucial for effective public relations. You may have the perfect pitch and a newsworthy story. But for public relations professionals, established...
by AKCG | Apr 24, 2024 | Media Relations, PR Firm, PR Strategy, Senior Living
In the dynamic field of public relations, especially within the senior living industry, crafting a pitch that captures attention and drives media engagement is essential. A strategic approach to media relations can help balance newsworthiness with client objectives,...